From an advertising perspective, I like the MEC's "We are all outsiders" ad campaign. It's kinda catchy in the way it twists the idea of "outsider" to mean someone who likes being outdoors.
MEC is playing on the reality that many in our world are really on the outside, on the margins. Are they hoping that giving being an outsider a positive spin will get them more sales? Or have they not thought beyond the double entendre?
The kingdom of God gives another spin to it all: everyone is an insider. Everyone is loved by God, Jesus spends a lot of time hanging out with outsiders, and the first shall be last.