Friday, October 22, 2021

[gender decoder for job ads]


Words are words... and we tend to associate some of them with men and others with women. 

Image showing two lists of words. On left, the heading says Masculine coded words in this ad. The list has: "competing, active, challenge, individuals, leader, leading, analysis, and driven". The right side is headed "Feminine-coded words in this ad." The list has: "commitments (2 times), understand (3 times), together, responsive, supportive, enthusiastic, cheerleader"


If you are writing a job description or a job ad, you can test out the associations for the words using the new (and free) Gender Decoder for Job Ads:

Note: this is not about whether an ad uses "he/him/his" and "she//her/her" instead of "they/them". It's about words that are typically in English associated with masculinity or femininity.


Read a longer article about this app and more about research done regarding "masculine" and "feminine" words:
Finally, An App That Determines if Your Job Descriptions Are Sexist




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